{"product_id":"hero-nutrient-premium-mens-soap-bar","title":"Hero – North Atlantic Sea Kelp, Sea Moss \u0026 Dead Sea Clay Soap Bar","description":"\u003ch3\u003eBold. Clean. Unapologetically Masculine.\u003c\/h3\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eHero\u003c\/strong\u003e — a premium handcrafted soap bar by Gracie \u0026amp; Co. 1942, designed for the man who demands more from his grooming routine. Inspired by the raw energy of wide-open skies and untamed wilderness, Hero delivers a powerful, sophisticated clean that lingers long after the shower.\u003c\/p\u003e\n\u003cp\u003eThis isn't just soap. It's a daily ritual packed with nutrients your skin craves — rich, deeply nourishing ingredients that work hard so your skin stays soft, healthy, and resilient every single day.\u003c\/p\u003e\n\u003ch4\u003eFragrance Notes:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Crisp bergamot, fresh pepper, and cool aldehydes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes:\u003c\/strong\u003e Aromatic lavender, warm pink pepper, and earthy vetiver\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Smooth cedarwood, rich patchouli, and warm amber musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDeeply Nourishing Key Ingredients:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e A powerhouse moisturizer loaded with vitamins A, E \u0026amp; F — repairs dry, rough skin, reduces inflammation, and locks in hydration long after you step out of the shower\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Moss:\u003c\/strong\u003e Nature's multivitamin for your skin — packed with 92+ trace minerals including zinc, magnesium, and iodine that detoxify, firm, and deeply nourish at the cellular level\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNorth Atlantic Sea Kelp:\u003c\/strong\u003e Sourced from the cold, pristine waters of the North Atlantic — where lower temperatures and stronger ocean currents produce kelp with significantly higher mineral density than warm-water varieties. This ocean superfood is rich in vitamins B1, B2, C, and D, plus iodine, fucoidan, and powerful antioxidants that hydrate, tone, and protect skin while supporting a healthy, balanced complexion. North Atlantic kelp's superior nutrient profile means more detoxifying, firming, and skin-renewing power in every bar.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDead Sea Clay:\u003c\/strong\u003e Harvested from one of the world's most mineral-rich bodies of water, Dead Sea Clay is loaded with magnesium, calcium, and potassium — minerals that draw out deep-seated impurities, unclog pores, and detoxify skin at the cellular level. It gently exfoliates, tightens pores, and leaves skin feeling refreshed, smooth, and deeply clean without stripping natural oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Milk:\u003c\/strong\u003e Rich in lauric acid and natural fatty acids that penetrate deep into the skin to soothe irritation, restore elasticity, and leave skin irresistibly smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Coconut Oil:\u003c\/strong\u003e Antibacterial and deeply hydrating — cleanses thoroughly while reinforcing your skin's natural moisture barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Olive Oil:\u003c\/strong\u003e Loaded with antioxidants and squalene that fight free radicals, slow skin aging, and deliver intense, lasting moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e Promotes circulation and helps draw moisture into the skin for a plump, healthy complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Herbs:\u003c\/strong\u003e Botanical extracts that calm, tone, and revitalize skin naturally\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAdditional Benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted \u0026amp; Hand-Cut:\u003c\/strong\u003e Every bar is one of a kind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChunky Bar Design:\u003c\/strong\u003e Long-lasting and substantial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Natural:\u003c\/strong\u003e Paraben-free, phthalate-free, sulfate-free\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan \u0026amp; Cruelty-Free\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use:\u003c\/h4\u003e\n\u003cp\u003eWet bar and work into a rich lather. Massage onto skin. Rinse thoroughly. Allow bar to dry between uses for maximum longevity.\u003c\/p\u003e\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eSodium Hydroxide, Distilled Water, Organic Olive Oil, Sustainable Palm Oil, Organic Coconut Oil, Coconut Milk, Castor Oil, Shea Butter, Sodium Lactate, Phthalate \u0026amp; Paraben Free Fragrance Oils, Organic Herbs, Sea Moss, Sea Kelp, Dead Sea Clay.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGood for all skin types. Made in the USA by Gracie \u0026amp; Co. 1942.\u003c\/em\u003e\u003c\/p\u003e","brand":"Gracie \u0026 Co 1942","offers":[{"title":"Default Title","offer_id":48043969315030,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1765\/5254\/files\/Photoroom_20260327_172650_f0a17d60-d8d1-4454-986c-1452607975f1.jpg?v=1775502945","url":"https:\/\/gracieandco1942.com\/products\/hero-nutrient-premium-mens-soap-bar","provider":"Gracie \u0026 Co. 1942","version":"1.0","type":"link"}