Three Generations of Soap Making. One Purpose: Healthier Skin.

Premium handcrafted soaps made with olive oil, shea butter, botanicals, and over 60 years of family tradition.

Three Generations of Soap Making. One Purpose: Healthier Skin.

Handcrafted Soap That Truly Nourishes Your Skin
Silk Radiance Organic Body Butter

100% Natural Ingredients

Crafted with pure, natural ingredients

No sulfates, parabens, or synthetic fillers. Just what your skin needs

NUTRIENT-DENSE SHEA BUTTER & SEA MOSS PREMIU

Handcrafted in Small Batches

Made with integrity, Crafted with purpose

Every bar is hand-poured in small batches to ensure quality and care.

3 Generations of Tradition

Over 60 years of soap-making heritage

Rooted in family recipes passed down through three generations.

Gracie and Co. founder in her soap studio
Gracie Fierro Founder & soapmaker

MEET THE OWNER & FOUNDER

Premium Skincare Crafted with Intention

Beauty, purpose, and pure ingredients

At Gracie & Co., skincare is about more than getting clean. Every small-batch formula is created to nourish, comfort, and support your skin with purposeful ingredients.

And my only granddaughter is also named Gracie.Four generations connected by one beautiful name.And 1942 is the year my mother was born.So when I named my company Gracie & Co. 1942, I wasn't simply choosing a name for a business. I was putting my family's story into it.I am a third-generation soap maker, and the tradition of making soap has been passed down through my family. For me, creating soap is about more than making a product. It is about carrying something forward—something made by hand, with care, that connects one generation to the next.I have always been creative. I have been an artist, a chef, and eventually a soap maker. Making things with my hands has always been a part of who I am.But soap became something especially meaningful.There is something beautiful about taking simple ingredients and turning them into something people use every day. I wanted to create products that were not only beautiful, but thoughtfully made—with ingredients chosen for their qualities, their nourishment, and the experience they provide.That belief became the foundation of Gracie & Co. 1942.Our soaps and body-care products are handcrafted in small batches using carefully selected ingredients such as nourishing oils and butters, botanicals, clays, oats, coconut milk, olive oil, and other skin-loving ingredients.I believe in keeping things honest.I don't want to make something simply because it looks beautiful on a shelf. I want to make something that is beautifully made.Every ingredient has a purpose. Every recipe is created with intention. Every bar represents hours of work, generations of knowledge, and a little piece of me.And that's what I hope people feel when they hold one of our products.Not just soap.A piece of tradition.A reminder that some of the most meaningful things in life are the things we pass down.From Grace, to Gracie, to Gracie, to Gracie.Gracie & Co. 1942Made with tradition. Created with purpose.**Honesty. Purity. Integrity. Tradition. **"From Grace to Gracie to you"

  • Natural ingredientsThoughtfully selected
  • HandcraftedIn small batches
  • Rich botanicalsSkin-nourishing oils
  • Family traditionThree generations
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What Our Customers Are Saying

★★★★★

The Breathe shower steamer is no joke. The menthol and eucalyptus hit instantly and completely cleared my sinuses. It's the strongest, most effective one I've ever tried. I keep a stash on hand all winter long.

Amanda S., Phoenix, AZ

***

★★★★★

I was skeptical about shampoo bars but this one completely won me over. It lathers so well, lasts forever, way longer than a bottle, and my hair actually feels clean without that waxy residue. I'll never go back to liquid shampoo.

Monica L., Chicago, IL

***

★★★★★

The Magnesium Recovery bath tablet has completely changed my nighttime routine. My muscles feel relaxed and my skin is so soft. Worth every penny.

Jessica R., Austin, TX

***

★★★★★

Bought the gift set for my mom and she cried in the best way. The packaging is beautiful and the products are luxurious. Will be ordering again.

Danielle T., Atlanta, GA

***

★★★★★

I've tried so many handmade soaps and nothing compares. My skin feels nourished and the scent lasts all day. Champagne Kisses is my forever soap.

Sarah M., Los Angeles, CA

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SHEA BUTTER HANDCRAFTED SOAP

SIGNATURE COLLECTION

Where artistry meets nourishment. Our signature soaps are handcrafted to feed the skin as beautifully as they look

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