Cruelty-Free Skincare: What It Means and How to Check

10 Best Cruelty Free Skincare Brands for 2026

More and more people want skincare that wasn't tested on animals. That's a good thing! But "cruelty-free" can be confusing. Here's a simple guide.

What Does Cruelty-Free Mean?

Cruelty-free means a product and its ingredients were not tested on animals. It's different from vegan, which means a product has no animal ingredients. A product can be one, both, or neither.

Why It Can Be Confusing

The word "cruelty-free" isn't controlled by the government in the U.S. Any company can put it on a label. That's why some people look for a certification logo from a group that checks companies.

How to Check a Brand

  • Look for a certification logo, then check that group's website to confirm.
  • Read the company's "About" page or FAQ.
  • Ask the company directly. A good business will give you a clear answer.

Where Small Makers Fit In

Small, handmade businesses like ours make everything ourselves, in small batches, so we know exactly what goes into every product. Many of our products are also vegan, made with plant butters like shea and mango and plant milks like coconut milk. Check each product page to see which ones.

If you have any question about how we make something, just reach out. I'm happy to tell you.

Good Places to Start

Our Tip

Buying from a small maker you can talk to is one of the easiest ways to know exactly what you're getting.


A little about us: I'm Gracie, a third-generation soap maker. My grandmother started our family's soap making, and I'm proud to carry it on. We're a small, faith-centered family business in Waddell, Arizona, and we make everything by hand in small batches.