Clean Beauty Means More Than a Pretty Label
"Clean beauty" is on everything these days. But there's no official rule for what it means. Any company can use it. So here's what I think it should mean, and how we try to live up to it.
1. You Can Read the Ingredients
Clean should mean honest. Every ingredient should be listed, and you should be able to understand what most of them are. Every bar of our soap has shea butter, coconut milk and kaolin clay, and you'll see them on the label.
2. No Ingredients Just for Show
Every ingredient should have a job. We don't add things just to make a label look good.
3. Gentle on Skin
Clean should mean kind to your skin. Our soaps are sulfate-free, and we don't use parabens.
4. Honest About Scent
We use both essential oils and fragrance oils, and we tell you which is which. Our fragrance oils are phthalate-free. Our PURE collection uses essential oils only.
5. Made With Care
For us, clean also means caring about how something is made. We make everything by hand, in small batches, the way my grandmother taught our family.
What Clean Doesn't Mean
- It doesn't mean "chemical-free." Everything is made of chemicals, even water.
- It doesn't mean nothing can ever bother your skin. Natural ingredients can cause reactions too.
- It doesn't replace advice from your doctor.
Our Tip
Don't trust a pretty label. Turn the product over and read the ingredients. That's where the truth is.
See what's inside every product in our shop.
A little about us: I'm Gracie, a third-generation soap maker. My grandmother started our family's soap making, and I'm proud to carry it on. We're a small, faith-centered family business in Waddell, Arizona, and we make everything by hand in small batches.
