Skincare Trends We Actually Like (and a Few We Don't)

Skincare trends come and go fast. As a third-generation soap maker, I've seen a lot of them. Here's my honest take on what's worth it.

Trends We Love

Simple Routines

You don't need ten steps. A gentle soap, a good moisturizer and sunscreen go a long way.

Waterless Products

Bars and powders skip the water, the plastic and often the preservatives. Think shampoo bars like our NUTRIENT FOCUS Shampoo Bar and our powder face wash.

Glass Jars

Glass looks pretty and can be reused. We now offer our body butter, sugar scrub and whipped soap in glass.

Sea Moss

Sea moss is full of minerals. We use it in our facial soaps and soaps on a rope.

Shopping Small

More people want to know who made their products. We love that.

Trends We'd Skip

Fear Marketing

Scary words like "toxic" sell products, but they often aren't the full truth. Read labels instead.

Scrubbing Every Day

Over-exfoliating can leave skin red and dry. Once or twice a week is plenty.

Hot, Hot Showers

They feel great, but they dry out your skin. Warm is better.

What Never Goes Out of Style

Good, simple ingredients made with care. Every bar we make has shea butter, coconut milk and kaolin clay, the same kind of care my grandmother put into her soap.

A little about us: I'm Gracie, a third-generation soap maker. My grandmother started our family's soap making, and I'm proud to carry it on. We're a small, faith-centered family business in Waddell, Arizona, and we make everything by hand in small batches.