When to Apply Body Lotion: The 3-Minute Rule

When you put on lotion matters just as much as which lotion you use. Here's the simple rule I follow every day.

The 3-Minute Rule

Put on your moisturizer within about 3 minutes of getting out of the shower or bath. Your skin is still a little damp, and moisturizer helps lock that water in. Wait too long, and the water dries up and takes some of your skin's moisture with it.

How to Do It

  1. Shower with warm water, not hot.
  2. Gently pat dry with a towel. Leave your skin a little damp.
  3. Put on your moisturizer right away.
  4. Start with your legs and arms, then hands and feet.

What to Use

Other Good Times to Moisturize

  • After washing your hands.
  • Before bed, on hands and feet.
  • After swimming in a pool.

Start With a Gentle Soap

Moisturizer works best when your soap isn't drying you out first. Every bar we make has shea butter, coconut milk and kaolin clay, and no sulfates.

Our Tip

Keep your body butter right next to your towel. If it's within reach, you'll never forget.


A little about us: I'm Gracie, a third-generation soap maker. My grandmother started our family's soap making, and I'm proud to carry it on. We're a small, faith-centered family business in Waddell, Arizona, and we make everything by hand in small batches.