Hero – North Atlantic Sea Kelp, Sea Moss & Dead Sea Clay Soap Bar

Bold. Clean. Unapologetically Masculine.

Introducing Hero — a premium handcrafted soap bar by Gracie & Co. 1942, designed for the man who demands more from his grooming routine. Inspired by the raw energy of wide-open skies and untamed wilderness, Hero delivers a powerful, sophisticated clean that lingers long after the shower.

This isn't just soap. It's a daily ritual packed with nutrients your skin craves — rich, deeply nourishing ingredients that work hard so your skin stays soft, healthy, and resilient every single day.

Fragrance Notes:

• Top Notes: Crisp bergamot, fresh pepper, and cool aldehydes
• Middle Notes: Aromatic lavender, warm pink pepper, and earthy vetiver
• Base Notes: Smooth cedarwood, rich patchouli, and warm amber musk

Deeply Nourishing Key Ingredients:

• Shea Butter: A powerhouse moisturizer loaded with vitamins A, E & F — repairs dry, rough skin, reduces inflammation, and locks in hydration long after you step out of the shower
• Sea Moss: Nature's multivitamin for your skin — packed with 92+ trace minerals including zinc, magnesium, and iodine that detoxify, firm, and deeply nourish at the cellular level
• North Atlantic Sea Kelp: Sourced from the cold, pristine waters of the North Atlantic — where lower temperatures and stronger ocean currents produce kelp with significantly higher mineral density than warm-water varieties. This ocean superfood is rich in vitamins B1, B2, C, and D, plus iodine, fucoidan, and powerful antioxidants that hydrate, tone, and protect skin while supporting a healthy, balanced complexion. North Atlantic kelp's superior nutrient profile means more detoxifying, firming, and skin-renewing power in every bar.
• Dead Sea Clay: Harvested from one of the world's most mineral-rich bodies of water, Dead Sea Clay is loaded with magnesium, calcium, and potassium — minerals that draw out deep-seated impurities, unclog pores, and detoxify skin at the cellular level. It gently exfoliates, tightens pores, and leaves skin feeling refreshed, smooth, and deeply clean without stripping natural oils.
• Coconut Milk: Rich in lauric acid and natural fatty acids that penetrate deep into the skin to soothe irritation, restore elasticity, and leave skin irresistibly smooth
• Organic Coconut Oil: Antibacterial and deeply hydrating — cleanses thoroughly while reinforcing your skin's natural moisture barrier
• Organic Olive Oil: Loaded with antioxidants and squalene that fight free radicals, slow skin aging, and deliver intense, lasting moisture
• Castor Oil: Promotes circulation and helps draw moisture into the skin for a plump, healthy complexion
• Organic Herbs: Botanical extracts that calm, tone, and revitalize skin naturally

Additional Benefits:

• Handcrafted & Hand-Cut: Every bar is one of a kind
• Chunky Bar Design: Long-lasting and substantial
• 100% Natural: Paraben-free, phthalate-free, sulfate-free
• Vegan & Cruelty-Free

How to Use:

Wet bar and work into a rich lather. Massage onto skin. Rinse thoroughly. Allow bar to dry between uses for maximum longevity.

Ingredients:

Sodium Hydroxide, Distilled Water, Organic Olive Oil, Sustainable Palm Oil, Organic Coconut Oil, Coconut Milk, Castor Oil, Shea Butter, Sodium Lactate, Phthalate & Paraben Free Fragrance Oils, Organic Herbs, Sea Moss, Sea Kelp, Dead Sea Clay.

Good for all skin types. Made in the USA by Gracie & Co. 1942.